Guide: The perfect face care routine for women

Your facial cleanser is the most important part of your skin care, as it is the secret behind beautiful, well-groomed skin. Use a face wash both morning and night.

During the day, you touch your face several times with your fingers, you stay in pollution, in a dusty indoor climate, you sweat, excrete waste products and maybe wear make-up. It is important that all this is washed off in the evening, so that dirt and grime do not clog your pores and cause impurities.

Cleansing is just as important in the morning, to remove the waste products your skin secretes at night. It is much easier to apply nice make-up on cleansed skin and, in addition, your skin can better absorb the care of the day cream
ingredients.

You can advantageously use your facial cleanser when you stand under the shower.

A facial scrub contains small, exfoliating grains that exfoliate your skin and remove dead skin cells. It helps to keep the skin free of grease and also removes clogged pores. A face scrub forces your cells to renew themselves faster and makes the skin absorb your creams more easily.

Massage it lightly into the face and neck, but avoid the eye area.

We recommend you use your scrub 1-2 times a week, depending on your skin type. If you have dry skin, you should be careful when using a peeling.

After you have used your cleanser, you can use a skin tonic. A skin tonic removes the last dirt and make-up remains and also reduces visible pores. It prepares the skin for the subsequent moisture care, so you get the best out of your day cream, night cream or face oil.

A face serum is not a must, but is for you who really want to pamper your skin extra. A serum is a form of concentrate that you use under your day cream and night cream. Serums are more liquid than ordinary creams – and the active molecules therefore penetrate further into the skin.

The serum's active ingredients vary according to the purpose. You will find both serums that have a firming, cell-regenerating, soothing, sebum-regulating, antibacterial and mattifying effect.

A serum is typically more expensive than your regular creams because they are so concentrated. The advantage of using a serum, however, is that you don't need to use nearly as much of your subsequent moisturiser.

A face cream is essential in the pursuit of beautiful, well-groomed skin. The skin on the face is daily exposed to harmful influences such as pollution, sun, dirt and grime, so it is important that your cream protects, cares and moisturises.

You have two options when it comes to choosing creams.
- Either you must choose a moisturizer that can be used both day and night
- Or you should buy both a day cream and a night cream.

If you are looking for a 24-hour cream, it is a bad idea to choose one with sun protection factor, as the sun filters can irritate your skin at night. Instead, choose a version that provides plenty of moisture and care.

If, on the other hand, you want both a day and night cream, we recommend that you buy a day cream with a sun factor in it, to protect the skin optimally against the sun's dangerous UVA and UVB rays. Your skin behaves differently at night than during the day, as it rebuilds itself at night. It is precisely this process that your night cream helps with.

Whichever model you choose, you must apply the cream to clean and cleansed skin.

An eye cream is not a must, but it pays to invest in one if you suffer from dark circles, bags, fine lines and wrinkles. The skin around the eyes is thin and delicate and therefore benefits from extra care. It is a good idea to buy an eye cream that combats tired eye area, refreshes the eye area, gives the skin a more uniform structure and minimizes signs of aging.

Always dab the eye cream on with your fingertips. The skin around the eyes does not benefit from you pressing and massaging too much.

A good face mask can do wonders for your skin. We recommend you use a mask 1-2 times a week as needed or as a treatment if your skin needs extra care and nourishment.

You can buy face masks for all skin types and you will find moisturizing, soothing, deep cleansing and firming versions.

Put the mask on the face and neck, but avoid the sensitive areas around the eyes and lips. Finish by applying a good moisturizer.