Abhati

Abhati is a relatively new brand. The hand soap, launched in 2015, was the first product in the series.

Anju Rupal is the primary head of the production. She has an Indian background but resides in Switzerland. In the products, she is combining the best of both worlds. She unites  Ayurvedic plants, organically grown around the Himalayas, with the therapeutic quality of Swiss herbs.

The mission of Abhati is to create beauty with dignity. Anju Rupal wants to make the world a better place. Therefore, the products are good for you, for the farmers, and for the soil.

They are good for you because they have a high level of antioxidants, vitamins, minerals, and nutrients. They do not contain parabens, chemical ingredients. They are good for the farmers because Abhati is working to empower them so that they can get a better price for their products. And they are good for the soil because the products are biodegradable and free of pesticides and chemical fertilizers.

But that is not all, for the products are simultaneously supporting a good cause: Every 1 product sold pays for 1 month of schooling for 1 girl in India.

The good cause has enabled Abhati to obtain a B Corp Certification. This certification is only given to companies that use their businesses to solve social and environmental problems.

Anju Rupal is not the only one behind the products as she has gathered some of the industry's most recognized names in beauty and design. They have joined the project on a volunteer basis and have been given free hands to do what they want. Geza Schøn, who is the head behind the Escentric Molecules, has composed the scent (that is unisex), and the design agency Paperlux, that among other things has worked for Hérmes and Alexander McQueen, has created the visual part.

All the products are backed by clinical, scientific studies that document their effects on body and mind.

Three ingredients make up the products:
1) Edelweiss from Switzerland. Edelweiss grows at high altitudes and is constantly exposed to extreme weather and harmful UV radiation. But it manages to protect itself, and this ability is used in the products to help protect the skin from environmental stress.

2) Moringa seed oil from the Himalayas. It is said that Moringa is the world's most nutritious plant. The seeds of the Moringa tree release a full 40% oil and are rich in vitamins A and C and unsaturated fat.

3) Wild cherry oil from the Himalayas. The cherry bushes grow wild in sunny areas of the Himalayas. The oil is rich in omega 6 and 9. The cherries are harvested with the bare hands in May / June, dried by the sun, and stored in baskets.