The story of RazoRock began on an Italian holiday in 2009. Joseph's father-in-law, a retired Italian barber, asked Joseph to find alum stones. Alum stones were difficult to find in North America at the time, but as the father-in-law couldn't shave without one, Joseph sent for his uncle, Michael, who found alum stones in a small shop in Lucca, Tuscany. Michael and Joseph wanted to examine the stones' qualities, so they wet them and rubbed them on their faces immediately after a shave. And they worked! The stones sealed minor scratches, toned the skin, and prevented irritation after shaving. An idea and a business had been created.
The business started out as a hobby, but when Michael and Josef became acquainted with the traditional wet shave, they quickly realized how luxurious and enriching the shaving with alum stones could be.
Italian RazoRock has a variety of wet shaving products, including special Italian shaving soaps, handmade pre-shaves and aftershaves, a large selection of natural deodorants, and much more. All RazoRock products are based on a passion for Italy and Italian quality products.
Proshave is the official Danish and Scandinavian distributor of Proraso, Floris of London, Mühle Shaving, Truefitt & Hill, Taylor Of Old Bond Street, Derby, Merkur, Dovo, Pils Rasur, Marvis, Mondial, Mr. Bear, Mario Lorenzin 1975, Alvarez Gómez, Irving Barber Company, Floïd, LEA Classic, Alvarez Gómez, Baxter of California, Daimon Barber, Bro Shaver, Floïd, Klar Seifen, Etch, nom, One Blade, Percy Nobleman, Tenax and The Holy Black.