Pomade - relic of the past or still modern?
When we say "pomade", many people may first of all think of the 50s, Elvis or shiny, greasy hair. But pomade actually has a rich history in men's styling and has been an inevitable element of men's grooming since the 1950s and 1960s. It's making a comeback on modern men's bathroom shelves for good reason.
It's true that famous icons such as James Dean, Elvis Presley and Don Draper have contributed to the pomade's popularity, especially within rockabilly and greaser culture. These subcultures were characterized by their unique style and individualism, with pomade playing a central role in achieving the desired look. The era was characterized by rock'n'roll, hot rods and leather jackets, and pomade was the essential styling product for the style-conscious man. This particular popularity is on the way back, with its carefree elegance and cool factor – and here we have to strike a blow for the pomade.
Although its popularity waned in subsequent decades, it has made an impressive comeback and has once again become one of the most sought-after styling products on the market. Its ability to provide a shiny, firm and long-lasting hold makes it an ideal choice for men looking to tame thicker or curly hair. Maybe it's time for the pomade to get a new, better reputation. At least that's what we're fighting for at Proshave!
What makes a pomade unique?
A Pomade is a unique, 'greasy' styling product that offers a number of benefits. It creates a smooth and wet look, which makes it particularly suitable for hairstyles such as slicked back and pompadour. Unlike many modern styling products such as spray, gel and mousse, pomade does not dry out in the hair, which means you can enjoy the shiny look all day. This long-lasting effect makes pomade an ideal choice for men who want a hairstyle that lasts without having to restyle throughout the day. In addition, pomade is generally gentler on the hair and can help retain its natural moisture.
Pomade also stands out for its versatility. Depending on the amount and application technique, you can achieve anything from a tight, slick look to a more relaxed, messy hairstyle. This makes pomade a great choice for men who want to experiment with different styles, depending on the occasion or mood.
Although pomade is often associated with an old-fashioned style, today there are modern varieties from brands such as Pomp & Co, Daimon Barber, Truefitt & Hill, Mr. Bear, Baxter of California and many, many others. Developed to meet today's hairstyling demands, these products offer a perfect balance between hold and shine. Many modern pomades also contain nourishing ingredients such as natural oils and extracts that condition the hair while styling it. At Proshave, we are 100% in favor of brands that represent the best of the best in the products they produce. See our selection here:
How to use pomade
To achieve the best result with pomade, we suggest you follow these simple steps:
Prepare your hair:
Start by washing and drying your hair thoroughly. Pomade works best on dry hair, so make sure it is completely dry before applying the product. Consider using a hair dryer to ensure no moisture remains.
Take an appropriate amount of pomade:
Take a small amount of pomade in the palm of your hand and warm it between your hands. Pomade is concentrated, so you only need a small amount to achieve the desired result. Start with a pea-sized amount and add more if needed.
Spread the pomade:
When the pomade is warm and soft, apply it to your hair. Start from the back and work your way forward. Use your fingers or a comb to spread the product evenly. Adjust the amount depending on how strong you want your hold; more pomade gives a stronger hold.
Styling:
After application, you can style your hair as you wish. Pomade gives you the freedom to create everything from a classic slick back to a dramatic pompadour. Use a comb or your fingers to shape the hairstyle and don't be afraid to experiment with different styles.
Finish with extra team:
If you want extra hold and shine, you can add a little extra pomade to the ends. It may be a good idea to focus on the areas that need a little extra definition.
Cleanse your hair:
To avoid the accumulation of pomade in your hair, it is important to wash it out before bed. Use a mild shampoo to remove product residue. Consider following up with a conditioner to keep your hair healthy and hydrated.
Get a shiny wet look!
Pomade is a versatile and effective styling product that allows men to create stylish hairstyles with both shine and hold. Whether you want a classic slick back or a modern pompadour, pomade is an excellent option to achieve the look of your dreams. By following the right application steps, you can master the art of styling your hair and stay stylish all day long.
At Proshave, we're ready to bring back the age of pomade and embrace the cool looks this timeless product offers. Get ready to experience the unique combination of tradition and modern style with pomade from our selection!
