Grooming Cream, 85 gr.

Benefits of this product:
- Extra strong hold with high shine - for a classic, polished look.
- Conditioned with aloe vera, lanolin, coconut oil and beeswax for intensive care and long-lasting styling.
- Enhances straight hair and softens natural curls or waves.
- Repels moisture and resists environmental humidity for all-day style.

American Crew Grooming Cream is the ultimate styling cream for men who want a classic, well-groomed look. It combines an extra strong hold with intense shine, making it possible to create the iconic "slicked" look - smooth, shiny and precise. The formula is richly conditioned with aloe vera (for softening and moisturizing properties), lanolin (for hold and shine), coconut oil (for conditioning and shine) and beeswax (which creates a moisture barrier and acts as an antioxidant).

Grooming Cream also works great to define and refresh natural curls - a small amount provides structure without inhibiting flexibility. The conditioned and glossy finish ensures a sophisticated look, whatever the hairstyle.

The formula also helps to resist humidity, meaning styles last longer without fading.

The masculine scent and light texture make Grooming Cream an indispensable part of the modern man's daily styling routine.

Use as follows:
- Take an appropriate amount of cream and warm it between the palms.
- Apply evenly to dry or towel-dried hair.
- Style hair towards the desired look - either smooth and crisp or soft with defined curls.