Behind YVRA is Yvo van Regteren Altena. His fascination with perfumes was awakened in his teenage years when it turned out that, blindfolded, he could recognize and name even the vaguest of scents. In other words, his nose and sense of smell were extraordinary. Van Regteren Altena chose to make a career out of this ability. He became a journalist at a gentleman's magazine and expert in everything that defines good taste and a luxurious existence, including perfume. He traveled around the world, met some of the biggest 'noses' in the industry, and was influenced by their fascination with scent notes and the mixture of these. Slowly but surely, Van Regteren Altena discovered their secrets, and after many years of fieldwork he decided to create his own signature scent: YVRA 1958.
In a world dominated by synthetic and aggressive scents, YVRA 1958 strives to offer an elegant and balanced alternative with a personal twist. In the product series, you will find two scents that both exude masculinity but in a way that is unlike the classic European scents.
Shaving Gear for the Ultimate Shaving Proshave is the official Danish and Scandinavian distributor of Proraso, Floris of London, Mühle Shaving, Truefitt & Hill, Taylor Of Old Bond Street, Derby, Merkur, Dovo, Pils Rasur, Marvis, Mondial, Mr. Bear, Mario Lorenzin 1975, Alvarez Gómez, Irving Barber Company, Floïd, LEA Classic, Alvarez Gómez, Baxter of California, Daimon Barber, Bro Shaver, Floïd, Klar Seifen, Etch, nom, One Blade, Percy Nobleman, Tenax and The Holy Black.