{"product_id":"american-crew-forming-pre-styling-cleanser-250-ml","title":"Forming Pre-Styling Cleanser, 250 ml.","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eBenefits of this product\u003cbr\u003e\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003c\/strong\u003e- Enhances and defines natural curls and\u003cbr\u003ewaves- Provides moisture and helps reduce frizz-\u003cbr\u003ePrepares hair for styling without weighing it down-\u003cbr\u003eMade in the USA 🇺🇸\u003c\/p\u003e \u003cp\u003eAmerican Crew Forming Pre-Styling Cleanser is a nourishing and moisturizing shampoo designed to cleanse the hair while creating an optimal base for styling. It is particularly well-suited for curly and wavy hair, where it helps enhance the hair’s natural texture.\u003c\/p\u003e \u003cp\u003eThe formula gently cleanses the hair and scalp and helps remove buildup without stripping the hair of its natural moisture. The result is softer, more manageable hair that’s easier to work with after washing.\u003c\/p\u003e \u003cp\u003eForming Pre-Styling Cleanser contains jojoba oil, which provides moisture and nourishment and helps control frizz. This makes it particularly beneficial for curls and waves, where moisture and control are essential for a well-defined result.\u003c\/p\u003e \u003cp\u003eThe shampoo is also formulated with a focus on supporting the balance of the scalp’s microbiome. Hair is left clean, shiny, and better prepared for subsequent styling.\u003c\/p\u003e \u003cp\u003eFor optimal styling results, the shampoo can be combined with American Crew Forming Cream when you want additional definition, control, and a natural finish.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eUse as follows\u003cbr\u003e:\u003c\/strong\u003e- Thoroughly wet the hair\u003cbr\u003e.- Massage the product into the hair and scalp\u003cbr\u003e.- Rinse thoroughly. Repeat as needed, then follow with your favorite styling product.\u003c\/p\u003e","brand":"American Crew","offers":[{"title":"Default Title","offer_id":63002546176330,"sku":"33400522080","price":26.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/3728\/4426\/files\/738678004180.jpg?v=1787133769","url":"https:\/\/www.proshave.com\/products\/american-crew-forming-pre-styling-cleanser-250-ml-en","provider":"Proshave","version":"1.0","type":"link"}