{"product_id":"american-crew-firm-hold-styling-gel","title":"Firm Hold Styling Gel, 250 ml.","description":"\u003cb\u003eBenefits of this product:\u003c\/b\u003e\u003cbr\u003e- Extra strong hold combined with high shine.\u003cbr\u003e- Enriched with vitamin B5 for fuller, stronger and smoother hair.\u003cbr\u003e- Alcohol and low pH formula that protects both hair and scalp from dryness.\u003cbr\u003e\u003cbr\u003eFirm Hold Styling Gel is the perfect solution for those who want maximum control and a polished finish - without compromising on care. The powerful yet gentle formula provides long-lasting, shiny hold that keeps your style in place all day.\u003cbr\u003e\u003cbr\u003eEnriched with vitamin B5 (panthenol), your hair becomes noticeably fuller, stronger and more vibrant. Vitamin B5 acts as both a moisturizer and emollient, helping to repair damage and protect against dryness and wear.\u003cbr\u003e\u003cbr\u003eThe low pH formulation reduces the risk of scalp flaking and dryness, while the alcohol-free base ensures comfortable application and minimal risk of flaking.\u003cbr\u003e\u003cbr\u003eThe gel's texture is easy to distribute from roots to ends and it dries quickly without stickiness or greasiness for a sleek, natural look with a long-lasting finish.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eUse as follows:\u003c\/b\u003e\u003cbr\u003e- Apply to towel-dried hair.\u003cbr\u003e- Work the gel through from scalp to tip.\u003cbr\u003e- Shape your style and let the gel set without additional styling products.","brand":"American Crew","offers":[{"title":"Default Title","offer_id":50069662662986,"sku":"33401024012","price":27.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/3728\/4426\/files\/33401024012_American_Cre__Firm_Hold_Styling_Gel__2.webp?v=1754548732","url":"https:\/\/www.proshave.com\/products\/american-crew-firm-hold-styling-gel","provider":"Proshave","version":"1.0","type":"link"}