{"title":"Mario Lorenzin 1975","description":"Mario Lorenzin started as an apprentice barber at the age of 11, and two years later he trained as a hairdresser in Treviso, Italy. Mario Lorenzin started losing his hair very soon after that, which made him skeptical of modern, synthetic hair care products. \u003cbr\u003e\u003cbr\u003eLike many other barbers, he had heard rumors that a traditional formula based on the local radicchio plant would keep hair healthy and nourished. Lorenzin spent 7 years researching the formula, reading ancient books and visiting laboratories. Luckily, his efforts paid off, as he ended up with a radicchio-based hair treatment that achieved great results for the hair and scalp. The radicchio plant is known to strengthen and nourish the hair, increase hair growth and minimize and prevent scalp irritations, itching and the like.\u003cbr\u003e\u003cbr\u003eHe later developed a range of other hair care products for both women and men, including shampoo, hair wax and hair oil and a body wash for the body. In 2014, the range was expanded with a line of beard care products made from radicchio lettuce and all-natural oils. The effective products are all handmade in Italy and are available here at Proshave.dk.\u003cbr\u003e\u003cbr\u003ePROSHAVE IS THE OFFICIAL DANISH DISTRIBUTOR OF MARIO LORENZIN 1975.","products":[{"product_id":"mario-lorenzin-1975-natural-shampoo-women-200-ml","title":"Natural Shampoo, Bellezza, Women, 200 ml.","description":"\u003cp data-start=\"130\" data-end=\"363\"\u003e\u003cstrong\u003eBenefits of this product:\u003c\/strong\u003e\u003cbr data-start=\"163\" data-end=\"166\"\u003e- Developed specifically for long hair with a focus on gentle care.\u003cbr data-start=\"225\" data-end=\"228\"\u003e- Maintains the scalp's natural lipid balance.\u003cbr data-start=\"275\" data-end=\"278\"\u003e- Cleanses effectively without overstimulating sebum production.\u003cbr data-start=\"333\" data-end=\"336\"\u003e- Made in Italy 🇮🇹\u003c\/p\u003e \u003cp data-start=\"365\" data-end=\"629\"\u003eThis shampoo from Mario Lorenzin 1975 is specially developed for those with long hair and a desire for natural, gentle and effective care. It cleanses the hair thoroughly without disturbing the skin's natural balance - leaving both hair and scalp fresh, healthy and nourished.\u003c\/p\u003e \u003cp data-start=\"631\" data-end=\"913\"\u003eThe shampoo is based on 100% natural and plant-based ingredients and contains no chemical additives. It has the same pH as the scalp and helps maintain lipid balance - an important factor as 50-70% of the cell membranes in the scalp consist of lipids.\u003c\/p\u003e \u003cp data-start=\"915\" data-end=\"1145\"\u003eThe formula removes dirt, grease and accumulated residue without inducing overproduction of sebum, which often leads to oily hair and irritated scalp. It is gentle enough for daily use and suitable for all hair and skin types - even delicate ones.\u003c\/p\u003e \u003cp data-start=\"1147\" data-end=\"1262\"\u003eWith regular use, you'll experience stronger, healthier and shinier hair that looks and feels nourished.\u003c\/p\u003e \u003cp data-start=\"1264\" data-end=\"1414\"\u003e\u003cstrong\u003eUse as follows:\u003c\/strong\u003e\u003cbr data-start=\"1297\" data-end=\"1300\"\u003e- Apply to wet hair.\u003cbr data-start=\"1318\" data-end=\"1321\"\u003e- Massage gently into hair and scalp.\u003cbr data-start=\"1358\" data-end=\"1361\"\u003e- Leave on for a few minutes.\u003cbr data-start=\"1394\" data-end=\"1397\"\u003e- Rinse thoroughly.\u003c\/p\u003e","brand":"Mario Lorenzin 1975","offers":[{"title":"Default Title","offer_id":51483076133194,"sku":"ML0005","price":94.5,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/3728\/4426\/files\/BELLEZZA_Mario_Lorenzin_1975_Natural_Shampoo___ome.webp?v=1756215458"},{"product_id":"mario-lorenzin-1975-natural-shampoo-men-200-ml","title":"Natural Shampoo, Carisma, Men, 200 ml.","description":"\u003cp data-start=\"133\" data-end=\"355\"\u003e\u003cstrong\u003eBenefits of this product:\u003c\/strong\u003e\u003cbr data-start=\"166\" data-end=\"169\"\u003e- Tailored to men's scalp and hair needs.\u003cbr data-start=\"213\" data-end=\"216\"\u003e- Restores lipid balance and strengthens hair strands.\u003cbr data-start=\"263\" data-end=\"266\"\u003e- Suitable for sensitive, dry and dandruff-prone scalp.\u003cbr data-start=\"325\" data-end=\"328\"\u003e- Made in Italy 🇮🇹\u003c\/p\u003e \u003cp data-start=\"357\" data-end=\"620\"\u003eThis shampoo from Italian Mario Lorenzin 1975 was developed specifically for men's scalps, which naturally produce more sebum than women's. It is based on 100% natural, plant-based ingredients that gently cleanse the hair without disturbing the skin's balance.\u003c\/p\u003e \u003cp data-start=\"622\" data-end=\"910\"\u003eThe shampoo is especially suitable for those who suffer from dry scalp, dandruff or sensitive skin. It restores and maintains the lipid balance of the scalp - an essential factor as lipids make up to 80% of cell membranes and play a key role in skin health and resistance.\u003c\/p\u003e \u003cp data-start=\"912\" data-end=\"1121\"\u003eDespite its mild and low-foaming formula, the shampoo is highly effective. With daily use, you'll experience stronger, healthier and shinier hair while your scalp feels soothed and balanced.\u003c\/p\u003e \u003cp data-start=\"1123\" data-end=\"1207\"\u003ePerfect for all hair types and for those who want natural, uncompromising hair care.\u003c\/p\u003e \u003cp data-start=\"1209\" data-end=\"1359\"\u003e\u003cstrong\u003eUse as follows:\u003c\/strong\u003e\u003cbr data-start=\"1242\" data-end=\"1245\"\u003e- Apply to wet hair.\u003cbr data-start=\"1263\" data-end=\"1266\"\u003e- Massage gently into hair and scalp.\u003cbr data-start=\"1303\" data-end=\"1306\"\u003e- Leave on for a few minutes.\u003cbr data-start=\"1339\" data-end=\"1342\"\u003e- Rinse thoroughly.\u003c\/p\u003e","brand":"Mario Lorenzin 1975","offers":[{"title":"Default Title","offer_id":51483076198730,"sku":"ML0003","price":94.5,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/3728\/4426\/files\/CARISMA_Mario_Lorenzin_1975_Natural_Shampoo__Men.webp?v=1756985640"},{"product_id":"mario-lorenzin-1975-natural-body-wash-200-ml","title":"Natural Body Wash, Goccia, 200 ml.","description":"\u003cp data-start=\"117\" data-end=\"323\"\u003e\u003cstrong\u003eBenefits of this product:\u003c\/strong\u003e\u003cbr data-start=\"150\" data-end=\"153\"\u003e- Cleanses skin effectively without drying.\u003cbr data-start=\"191\" data-end=\"194\"\u003e- Leaves skin soft, fresh and fragrant.\u003cbr data-start=\"237\" data-end=\"240\"\u003e- Gentle formula with natural and vegan ingredients.\u003cbr data-start=\"293\" data-end=\"296\"\u003e- Made in Italy 🇮🇹\u003c\/p\u003e \u003cp data-start=\"325\" data-end=\"589\"\u003eThis luxurious body wash from Italian Mario Lorenzin 1975 is created for daily skin care - whatever your skin type. It is made exclusively with natural ingredients and contains no chemical additives, making it ideal even for sensitive skin.\u003c\/p\u003e \u003cp data-start=\"591\" data-end=\"814\"\u003eThe formula is enriched with moisturizing and cleansing components that leave skin feeling clean and nourished. It creates a soft and creamy lather when it comes into contact with water, making bathing a sensual and pleasant experience.\u003c\/p\u003e \u003cp data-start=\"816\" data-end=\"913\"\u003eThe body wash has a fresh and clean scent that gives a feeling of well-being without being overpowering.\u003c\/p\u003e \u003cp data-start=\"915\" data-end=\"1031\"\u003eAll Mario Lorenzin 1975 products are handmade in Italy and based on a long tradition of natural skincare.\u003c\/p\u003e \u003cp data-start=\"1033\" data-end=\"1160\"\u003e\u003cstrong\u003eUse as follows:\u003c\/strong\u003e\u003cbr data-start=\"1066\" data-end=\"1069\"\u003e- Apply to wet skin in the shower.\u003cbr data-start=\"1095\" data-end=\"1098\"\u003e- Massage into the skin until the product foams.\u003cbr data-start=\"1140\" data-end=\"1143\"\u003e- Rinse thoroughly.\u003c\/p\u003e","brand":"Mario Lorenzin 1975","offers":[{"title":"Default Title","offer_id":51483076297034,"sku":"ML0154","price":115.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/3728\/4426\/files\/GOCCIA_Mario_Lorenzin_1975_Natural_Body__ash__200.webp?v=1756985640"},{"product_id":"mario-lorenzin-1975-hair-oil-100-ml","title":"Hair Oil, Incanto, 100 ml.","description":"\u003cp data-start=\"122\" data-end=\"347\"\u003e\u003cstrong\u003eBenefits of this product:\u003c\/strong\u003e\u003cbr data-start=\"155\" data-end=\"158\"\u003e- Provides intensive moisture and care to the hair.\u003cbr data-start=\"199\" data-end=\"202\"\u003e- Prevents frizz and leaves hair shiny and supple.\u003cbr data-start=\"258\" data-end=\"261\"\u003e- Rich in antioxidants, vitamins and essential fatty acids.\u003cbr data-start=\"317\" data-end=\"320\"\u003e- Made in Italy 🇮🇹\u003c\/p\u003e \u003cp data-start=\"349\" data-end=\"596\"\u003eThis hair oil from Italian Mario Lorenzin 1975 is the ideal solution for those who want stronger, healthier and more manageable hair. It is based on natural, nourishing ingredients that work in depth to restore and protect the hair.\u003c\/p\u003e \u003cp data-start=\"598\" data-end=\"909\"\u003eIt is particularly rich in argan oil, which is known for its high content of antioxidants, vitamin E and essential fatty acids. It also contains Mario Lorenzin's signature ingredient - radicchio oil - which provides the hair with a wide range of nutrients and helps to restore both moisture balance and elasticity.\u003c\/p\u003e \u003cp data-start=\"911\" data-end=\"1091\"\u003eThe hair oil effectively penetrates the hair shaft, leaving it soft, shiny and conditioned. It is suitable for all hair types and is especially effective against frizz and dry, unruly hair.\u003c\/p\u003e \u003cp data-start=\"1093\" data-end=\"1255\"\u003e\u003cstrong\u003eUse as follows:\u003c\/strong\u003e\u003cbr data-start=\"1126\" data-end=\"1129\"\u003e- Apply to wet or towel-dried hair.\u003cbr data-start=\"1167\" data-end=\"1170\"\u003e- Apply to hair lengths and ends (avoid the scalp).\u003cbr data-start=\"1228\" data-end=\"1231\"\u003e- Do not rinse out.\u003c\/p\u003e","brand":"Mario Lorenzin 1975","offers":[{"title":"Default Title","offer_id":51483076428106,"sku":"ML0069","price":157.5,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/3728\/4426\/files\/INCANTO_Mario_Lorenzin_1975_Hair_Oil__100_ml_2.webp?v=1756215458"},{"product_id":"mario-lorenzin-1975-natural-lotion-radicchio-100-ml","title":"Natural Hair Lotion, Radicchio, 100 ml.","description":"\u003cp data-start=\"143\" data-end=\"394\"\u003e\u003cstrong\u003eBenefits of this product:\u003c\/strong\u003e\u003cbr data-start=\"176\" data-end=\"179\"\u003e- Balances the scalp and reduces hair loss and dandruff.\u003cbr data-start=\"231\" data-end=\"234\"\u003e- Natural formula without preservatives, perfumes or dyes.\u003cbr data-start=\"302\" data-end=\"305\"\u003e- Based on traditional herbal infusion with proven efficacy.\u003cbr data-start=\"364\" data-end=\"367\"\u003e- Made in Italy 🇮🇹\u003c\/p\u003e \u003cp data-start=\"396\" data-end=\"680\"\u003eThis hair treatment from Mario Lorenzin 1975 is developed from a patented formula based on the principles of traditional herbal medicine. It is created with a so-called hydroalcoholic infusion, where water and alcohol are used to gently and effectively extract active plant substances.\u003c\/p\u003e \u003cp data-start=\"682\" data-end=\"1016\"\u003eThe main ingredient is radicchio - a nutrient-rich plant that in this formulation undergoes a cold infusion process for 90 days. Along the way, the blend extracts tons of vitamins, minerals and amino acids from the plant. The result is an active lotion that provides the scalp with the best conditions to regain its natural balance.\u003c\/p\u003e \u003cp data-start=\"1018\" data-end=\"1267\"\u003eThe hair treatment helps to reduce hair loss, eliminate dandruff and counteract other problems such as scalp irritation and imbalance. Regular use can lead to a clear improvement in scalp condition and hair growth quality - regardless of age and starting point.\u003c\/p\u003e \u003cp data-start=\"1269\" data-end=\"1463\"\u003eThe formula is completely free from preservatives, dyes, perfumes and harmful chemicals. It is created for those who want a natural yet effective approach to a healthy scalp and stronger hair.\u003c\/p\u003e \u003cp data-start=\"1465\" data-end=\"1743\"\u003e\u003cstrong\u003eUse as follows:\u003c\/strong\u003e\u003cbr data-start=\"1498\" data-end=\"1501\"\u003e- Apply to dry hair.\u003cbr data-start=\"1519\" data-end=\"1522\"\u003e- Distribute a good amount of the lotion directly on the scalp.\u003cbr data-start=\"1578\" data-end=\"1581\"\u003e- Massage gently with fingertips.\u003cbr data-start=\"1619\" data-end=\"1622\"\u003e- Leave on for at least 30 minutes and up to 3 hours.\u003cbr data-start=\"1673\" data-end=\"1676\"\u003e- Finish by washing your hair with one of the shampoos from the same range.\u003c\/p\u003e","brand":"Mario Lorenzin 1975","offers":[{"title":"Default Title","offer_id":51483076493642,"sku":"ML0001","price":126.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/3728\/4426\/files\/RINASCITA_Mario_Lorenzin_1975_Natural_Hair_Lotion.webp?v=1756985640"},{"product_id":"mario-lorenzin-1975-strengthening-natural-shampoo-women-200-ml","title":"Strengthening Natural Shampoo, Sergreto, Women, 200 ml.","description":"\u003cp data-start=\"141\" data-end=\"378\"\u003e\u003cstrong\u003eBenefits of this product:\u003c\/strong\u003e\u003cbr data-start=\"174\" data-end=\"177\"\u003e- Strengthens and repairs dry, oily or damaged hair.\u003cbr data-start=\"226\" data-end=\"229\"\u003e- 100% fragrance-free and gentle on sensitive scalp.\u003cbr data-start=\"278\" data-end=\"281\"\u003e- Specially developed for long hair with natural, nourishing ingredients.\u003cbr data-start=\"348\" data-end=\"351\"\u003e- Made in Italy 🇮🇹\u003c\/p\u003e \u003cp data-start=\"380\" data-end=\"653\"\u003eThis shampoo from Mario Lorenzin 1975 is created for women who want healthier and more well-groomed hair - without perfume or unnecessary additives. The shampoo is natural, plant-based and specially formulated for long hair that needs extra nourishment and protection.\u003c\/p\u003e \u003cp data-start=\"655\" data-end=\"948\"\u003eThe formula combines the effective care of Mario Lorenzin's original radicchio hair treatment with the gentle Bellezza shampoo. The natural properties of the radicchio plant support both hair and scalp by supplying essential vitamins, minerals and antioxidants that deeply repair and strengthen.\u003c\/p\u003e \u003cp data-start=\"950\" data-end=\"1118\"\u003eThe shampoo is especially suitable for hair that is dry, damaged or oily - helping to rebalance the scalp, giving hair new life, strength and volume.\u003c\/p\u003e \u003cp data-start=\"1120\" data-end=\"1212\"\u003eIt is gentle enough for daily use, leaving hair healthy, shiny and full of vitality.\u003c\/p\u003e \u003cp data-start=\"1214\" data-end=\"1380\"\u003e\u003cstrong\u003eUse as follows:\u003c\/strong\u003e\u003cbr data-start=\"1247\" data-end=\"1250\"\u003e- Apply to wet hair.\u003cbr data-start=\"1268\" data-end=\"1271\"\u003e- Gently massage into hair and scalp.\u003cbr data-start=\"1313\" data-end=\"1316\"\u003e- Leave on for a few minutes.\u003cbr data-start=\"1343\" data-end=\"1346\"\u003e- Rinse thoroughly with lukewarm water.\u003c\/p\u003e","brand":"Mario Lorenzin 1975","offers":[{"title":"Default Title","offer_id":51483076591946,"sku":"ML0065","price":126.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/3728\/4426\/files\/SEGRETO_Mario_Lorenzin_1975_Strengthening_Natural.webp?v=1754550493"},{"product_id":"mario-lorenzin-1975-strengthening-natural-shampoo-men-200-ml","title":"Strengthening Natural Shampoo, Tenacia, Men, 200 ml.","description":"\u003cp data-start=\"125\" data-end=\"350\"\u003e\u003cstrong\u003eBenefits of this product:\u003c\/strong\u003e\u003cbr data-start=\"158\" data-end=\"161\"\u003e- Restores scalp balance and strengthens hair follicles.\u003cbr data-start=\"217\" data-end=\"220\"\u003e- For healthy, strong and voluminous hair.\u003cbr data-start=\"257\" data-end=\"260\"\u003e- Natural ingredients - without unnecessary additives.\u003cbr data-start=\"320\" data-end=\"323\"\u003e- Made in Italy 🇮🇹\u003c\/p\u003e \u003cp data-start=\"352\" data-end=\"503\"\u003eFrom lifeless and challenged hair to healthy, moisturized and full-bodied hair, this shampoo is specially formulated for men who want visible and noticeable results.\u003c\/p\u003e \u003cp data-start=\"505\" data-end=\"773\"\u003eFormulated with carefully selected natural ingredients, the shampoo combines the power of Mario Lorenzin's original hair treatment with the gentle cleansing action of Carisma shampoo. The result is a shampoo that cleanses, nourishes and cares - without drying out the scalp.\u003c\/p\u003e \u003cp data-start=\"775\" data-end=\"1003\"\u003eWith regular use, the scalp will gradually return to its natural balance while hair follicles are strengthened and deeply nourished. Healthy hair follicles are the prerequisite for strong, well-groomed hair with natural shine and volume.\u003c\/p\u003e \u003cp data-start=\"1005\" data-end=\"1135\"\u003eThe shampoo is suitable for all hair types - whether you suffer from dryness, oily hair or damage from styling and environmental influences.\u003c\/p\u003e \u003cp data-start=\"1137\" data-end=\"1312\"\u003e\u003cstrong\u003eUse as follows:\u003c\/strong\u003e\u003cbr data-start=\"1170\" data-end=\"1173\"\u003e- Apply to wet hair.\u003cbr data-start=\"1191\" data-end=\"1194\"\u003e- Massage gently but thoroughly into the hair and scalp.\u003cbr data-start=\"1244\" data-end=\"1247\"\u003e- Leave on for approx. 5 minutes.\u003cbr data-start=\"1275\" data-end=\"1278\"\u003e- Rinse thoroughly with lukewarm water.\u003c\/p\u003e","brand":"Mario Lorenzin 1975","offers":[{"title":"Default Title","offer_id":51483076690250,"sku":"ML0007","price":126.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/3728\/4426\/files\/TENACIA_Mario_Lorenzin_1975_Strengthening_Natural.webp?v=1756985640"},{"product_id":"mario-lorenzin-1975-gaveaeske-shampoo-og-hair-oil-women","title":"Gift box, Shampoo \u0026 Hair oil, Dell'Incanto, Women","description":"\u003cp data-start=\"0\" data-end=\"246\"\u003e\u003cstrong\u003eBenefits of this product:\u003c\/strong\u003e\u003cbr data-start=\"33\" data-end=\"36\"\u003e- Rebalances the scalp and strengthens hair with natural ingredients.\u003cbr data-start=\"112\" data-end=\"115\"\u003e- Leaves hair soft, shiny and frizz-free.\u003cbr data-start=\"165\" data-end=\"168\"\u003e- Perfect for daily care of long or dry hair.\u003cbr data-start=\"216\" data-end=\"219\"\u003e- Made in Italy 🇮🇹\u003c\/p\u003e \u003cp data-start=\"248\" data-end=\"485\"\u003eThis exclusive gift box from Mario Lorenzin 1975 is created for women who want the best for their hair. With two effective and natural products, you get a complete care routine that protects and beautifies hair from root to tip.\u003c\/p\u003e \u003cp data-start=\"487\" data-end=\"636\"\u003eThe products are handmade in Italy and based on carefully selected plant extracts and natural oils that both nourish the hair and care for the scalp.\u003c\/p\u003e \u003cp data-start=\"487\" data-end=\"636\"\u003e\u003cstrong\u003eThe gift box contains the following 2 products:\u003c\/strong\u003e\u003c\/p\u003e \u003cp data-start=\"638\" data-end=\"1006\"\u003e\u003cstrong\u003e1. Natural Shampoo, Woman\u003c\/strong\u003e\u003cbr data-start=\"667\" data-end=\"670\"\u003eA gentle and balancing shampoo specially developed for women's needs. The shampoo helps maintain the natural lipid balance of the scalp and has a pH value that matches the scalp's own. It effectively removes dirt and excess sebum without over-stimulating the sebaceous glands, ensuring healthy and well-groomed hair.\u003c\/p\u003e \u003cp data-start=\"1008\" data-end=\"1329\"\u003e\u003cstrong\u003e2. Hair Oil\u003c\/strong\u003e\u003cbr data-start=\"1022\" data-end=\"1025\"\u003eA moisturizing and repairing oil that deeply nourishes the hair and eliminates frizz. The oil is based on argan oil and radicchio extract, which together provide the hair with essential nutrients, vitamins and antioxidants. The result is stronger, smoother and shinier hair after the first application.\u003c\/p\u003e \u003cp data-start=\"1331\" data-end=\"1417\"\u003eA luxurious and effective gift box for the woman who wants natural hair care at its best.\u003c\/p\u003e","brand":"Mario Lorenzin 1975","offers":[{"title":"Default Title","offer_id":51483076788554,"sku":"ML0091","price":227.5,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/3728\/4426\/files\/ML0091_1_Mario_Lorenzin_1975_Gave__ske__Shampoo.webp?v=1756985640"},{"product_id":"mario-lorenzin-1975-beard-shampoo-50-ml","title":"Beard Shampoo, Respiro, 50 ml.","description":"\u003cp data-start=\"108\" data-end=\"346\"\u003e\u003cstrong\u003eBenefits of this product:\u003c\/strong\u003e\u003cbr data-start=\"141\" data-end=\"144\"\u003e- Cleanses effectively without drying out skin or beard.\u003cbr data-start=\"191\" data-end=\"194\"\u003e- Contains radicchio extract with unique conditioning properties.\u003cbr data-start=\"254\" data-end=\"257\"\u003e- Gentle to use and leaves a fresh and pleasant sensation.\u003cbr data-start=\"316\" data-end=\"319\"\u003e- Made in Italy 🇮🇹\u003c\/p\u003e \u003cp data-start=\"348\" data-end=\"622\"\u003eThis beard shampoo is designed for the uncompromising man who wants a well-groomed, healthy and clean beard - without compromising on skin balance. The shampoo is based on natural extracts from the radicchio plant, which is known for its cleansing and balancing properties.\u003c\/p\u003e \u003cp data-start=\"624\" data-end=\"803\"\u003eIt effectively removes dirt and grease without disturbing the skin's pH or drying out hair follicles. The beard is left soft, the skin cleansed, and the feeling after use is fresh and comfortable.\u003c\/p\u003e \u003cp data-start=\"805\" data-end=\"995\"\u003eThe formula does not lather up like a classic shampoo, but is still highly cleansing and nourishing. The consistency is fluid and very thick - just 5-10 drops are enough for a thorough wash.\u003c\/p\u003e \u003cp data-start=\"997\" data-end=\"1162\"\u003eThe shampoo contains no mineral oils, petrolatum or parabens and comes in a stylish glass bottle with a screw cap - ideal for both the bathroom and your travel bag.\u003c\/p\u003e \u003cp data-start=\"1164\" data-end=\"1312\"\u003e\u003cstrong\u003eNote: \u003c\/strong\u003eDue to the high content of radicchio extract, the scent may seem strong upon application, but it disappears immediately after rinsing.\u003c\/p\u003e \u003cp data-start=\"1314\" data-end=\"1583\"\u003e\u003cstrong\u003eUse as follows:\u003c\/strong\u003e\u003cbr data-start=\"1347\" data-end=\"1350\"\u003e- Moisten face with lukewarm water.\u003cbr data-start=\"1382\" data-end=\"1385\"\u003e- Apply a few drops of shampoo to the beard.\u003cbr data-start=\"1424\" data-end=\"1427\"\u003e- Massage gently and wash the entire beard area thoroughly.\u003cbr data-start=\"1475\" data-end=\"1478\"\u003e- Leave on for a few minutes and then rinse thoroughly.\u003cbr data-start=\"1533\" data-end=\"1536\"\u003e- Use once daily for optimal effect.\u003c\/p\u003e","brand":"Mario Lorenzin 1975","offers":[{"title":"Default Title","offer_id":51483076886858,"sku":"ML0075","price":80.5,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/3728\/4426\/files\/Mario_Lorenzin_1975_Beard_Shampoo__Respiro__50_ml.webp?v=1756215459"},{"product_id":"mario-lorenzin-1975-beard-oil-50-ml","title":"Beard Oil, Rugiada, 50 ml.","description":"\u003cp data-start=\"123\" data-end=\"350\"\u003e\u003cstrong\u003eBenefits of this product:\u003c\/strong\u003e\u003cbr data-start=\"156\" data-end=\"159\"\u003e- Strengthens the beard and prevents itching and irritation.\u003cbr data-start=\"206\" data-end=\"209\"\u003e- Adds intense moisture and shine for a healthy, well-groomed look.\u003cbr data-start=\"269\" data-end=\"272\"\u003e- Vegan formula with plant-based, nourishing oils.\u003cbr data-start=\"320\" data-end=\"323\"\u003e- Made in Italy 🇮🇹\u003c\/p\u003e \u003cp data-start=\"352\" data-end=\"599\"\u003eThis reformulated beard oil from Italian Mario Lorenzin 1975 has been developed with modern ingredients and new packaging - but the popular scent is retained. A favorite among connoisseurs and critics, it could be your next must-have beard care essential.\u003c\/p\u003e \u003cp data-start=\"601\" data-end=\"1076\"\u003eThe oil is based on a unique combination of natural, plant-based oils with proven efficacy. It contains radicchio plant oil, which strengthens the hair roots and provides essential minerals and vitamins for both beard and skin. Argan oil provides powerful antioxidant protection and nourishing fatty acids that reduce the risk of itching, dryness and irritation. It also has softening and anti-ageing properties that make both beard and skin more resilient over time.\u003c\/p\u003e \u003cp data-start=\"1078\" data-end=\"1267\"\u003eThe beard oil moisturizes intensively, increases shine and leaves the beard soft, supple and healthy - without feeling greasy. The delicious scent rounds off the experience and makes application a daily pleasure.\u003c\/p\u003e \u003cp data-start=\"1269\" data-end=\"1459\"\u003eThe oil is vegan and completely free from animal ingredients. It comes in a stylish glass bottle with a screw cap and is extremely economical to use - one bottle is typically enough for 6-12 months of daily use.\u003c\/p\u003e \u003cp data-start=\"1461\" data-end=\"1665\"\u003e\u003cstrong\u003eTo use:\u003c\/strong\u003e\u003cbr data-start=\"1494\" data-end=\"1497\"\u003e- Apply a few drops to a dry or slightly damp beard.\u003cbr data-start=\"1548\" data-end=\"1551\"\u003e- Distribute the oil thoroughly with your hands.\u003cbr data-start=\"1587\" data-end=\"1590\"\u003e- Finish with a beard brush to ensure optimal distribution and finish.\u003c\/p\u003e","brand":"Mario Lorenzin 1975","offers":[{"title":"Default Title","offer_id":51483076985162,"sku":"ML0073","price":225.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/3728\/4426\/files\/Mario_Lorenzin_1975_Beard_Oil__Rugiada__50_ml.webp?v=1754550496"},{"product_id":"mario-lorenzin-1975-gaveaeske-lotion-shampoo-women","title":"Gift box, Lotion \u0026 Shampoo, Women","description":"\u003cp data-end=\"377\" data-start=\"125\"\u003e\u003cstrong\u003eBenefits of this product:\u003c\/strong\u003e\u003cbr data-end=\"161\" data-start=\"158\"\u003e- Provides healthy, strong and shiny hair with natural ingredients.\u003cbr data-end=\"228\" data-start=\"225\"\u003e- Treats scalp problems such as hair loss and dandruff.\u003cbr data-end=\"279\" data-start=\"276\"\u003e- Perfect as a luxurious gift for the woman who wants effective hair care.\u003cbr data-end=\"350\" data-start=\"347\"\u003e- Made in Italy 🇮🇹\u003c\/p\u003e \u003cp data-end=\"680\" data-start=\"379\"\u003eTreat yourself or a loved one with this exclusive gift box from Mario Lorenzin 1975 - designed to ensure optimal care for women's hair and scalp. The products are based on traditional herbal medicine and made from natural, plant-based ingredients of the highest quality.\u003c\/p\u003e \u003cp data-end=\"712\" data-start=\"682\"\u003e\u003cstrong\u003eThe gift box contains the following 2 products:\u003c\/strong\u003e\u003c\/p\u003e \u003cp data-end=\"1103\" data-start=\"714\"\u003e\u003cstrong data-end=\"740\" data-start=\"714\"\u003e1. Natural Shampoo, Woman\u003c\/strong\u003e\u003cbr data-end=\"743\" data-start=\"740\"\u003eA gentle and effective shampoo that keeps the scalp in balance. It works with the skin's natural lipid structure and has the same pH as the scalp, making it ideal for daily use. The shampoo effectively removes dirt, oil and product residue without stimulating an overproduction of sebum. The result is healthier, shinier hair with strengthened structure.\u003c\/p\u003e \u003cp data-end=\"1511\" data-start=\"1105\"\u003e\u003cstrong data-end=\"1127\" data-start=\"1105\"\u003e2. Hair Treatment \/ Hair Lotion\u003c\/strong\u003e\u003cbr data-end=\"1130\" data-start=\"1127\"\u003eA powerful lotion based on a patented hydroalcohol infusion where radicchio plants are gently extracted over 90 days. Rich in vitamins, minerals and amino acids, it deeply nourishes the scalp and creates optimal conditions for stronger hair. With regular use, the lotion can reduce hair loss, eliminate dandruff and significantly improve the overall condition of the scalp.\u003c\/p\u003e \u003cp data-end=\"1621\" data-start=\"1513\"\u003eThe gift box is ideal as an exclusive gift idea for women who want healthy and well-groomed hair - without compromise.\u003c\/p\u003e","brand":"Mario Lorenzin 1975","offers":[{"title":"Default Title","offer_id":51483077050698,"sku":"ML0087","price":217.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/3728\/4426\/files\/ML0087_1_Mario_Lorenzin_1975_Gave__ske__Lotion___S.webp?v=1756215459"},{"product_id":"mario-lorenzin-1975-gaveaeske-lotion-shampoo-men","title":"Gift box, Lotion \u0026 Shampoo, Men","description":"\u003cp data-start=\"95\" data-end=\"340\"\u003e\u003cstrong\u003eBenefits of this product:\u003c\/strong\u003e\u003cbr data-start=\"128\" data-end=\"131\"\u003e- Strengthens hair and balances the scalp with natural ingredients.\u003cbr data-start=\"197\" data-end=\"200\"\u003e- Reduces hair loss, dandruff and irritation with regular use.\u003cbr data-start=\"257\" data-end=\"260\"\u003e- Tailored to men's needs - effective and gentle.\u003cbr data-start=\"310\" data-end=\"313\"\u003e- Made in Italy 🇮🇹\u003c\/p\u003e \u003cp data-start=\"342\" data-end=\"618\"\u003ePamper your hair with this exclusive gift box from Mario Lorenzin 1975 - created for the man who does not compromise on quality and effectiveness. The products are made based on traditional herbal principles and consist exclusively of high-quality plant-based ingredients.\u003c\/p\u003e \u003cp data-start=\"620\" data-end=\"650\"\u003e\u003cstrong\u003eThe gift box contains the following 2 products:\u003c\/strong\u003e\u003c\/p\u003e \u003cp data-start=\"652\" data-end=\"1043\"\u003e\u003cstrong data-start=\"652\" data-end=\"676\"\u003e1. Natural Shampoo, Men\u003c\/strong\u003e\u003cbr data-start=\"676\" data-end=\"679\"\u003eA gentle yet effective shampoo adapted to men's scalp, which typically has a higher sebum production. The shampoo removes dirt and excess oil without drying out hair or skin and is ideal for those with sensitive or irritated scalps, dandruff or a tendency to dryness. It helps to rebalance the scalp for healthier hair with more vitality.\u003c\/p\u003e \u003cp data-start=\"1045\" data-end=\"1419\"\u003e\u003cstrong data-start=\"1045\" data-end=\"1067\"\u003e2. Hair Treatment \/ Hair Lotion\u003c\/strong\u003e\u003cbr data-start=\"1067\" data-end=\"1070\"\u003eA powerful lotion based on a traditional hydroalcohol infusion where radicchio plants are gently extracted for 90 days. The result is a nourishing and balancing treatment rich in vitamins, minerals and amino acids. With regular use, it strengthens hair growth, reduces hair loss and eliminates dandruff and other scalp problems.\u003c\/p\u003e \u003cp data-start=\"1421\" data-end=\"1535\"\u003eThe perfect gift for men who want healthy, well-groomed hair and a balanced scalp - naturally and effectively.\u003c\/p\u003e","brand":"Mario Lorenzin 1975","offers":[{"title":"Default Title","offer_id":51483077247306,"sku":"ML0090","price":217.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/3728\/4426\/files\/ML0090_1_Mario_Lorenzin_1975_Gave__ske__Lotion___S.webp?v=1756215459"},{"product_id":"mario-lorenzin-1975-natural-shampoo-women-luksus-sample-5-ml","title":"Natural Shampoo, Bellezza, Women, Luxury sample, 5 ml.","description":"\u003cp data-start=\"0\" data-end=\"255\"\u003e\u003cstrong\u003eBenefits of this product:\u003c\/strong\u003e\u003cbr data-start=\"33\" data-end=\"36\"\u003e- Gentle and effective cleanser for long hair without disturbing scalp balance.\u003cbr data-start=\"110\" data-end=\"113\"\u003e- Formulated with 100% natural, plant-based ingredients.\u003cbr data-start=\"171\" data-end=\"174\"\u003e- Gentle enough for daily use and suitable for all hair types.\u003cbr data-start=\"225\" data-end=\"228\"\u003e- Made in Italy 🇮🇹\u003c\/p\u003e \u003cp data-start=\"257\" data-end=\"461\"\u003eThis sample gives you the opportunity to try Mario Lorenzin's acclaimed shampoo for long hair, which is based on pure, natural ingredients and designed to gently care for both hair and scalp.\u003c\/p\u003e \u003cp data-start=\"463\" data-end=\"834\"\u003eThe shampoo is specially formulated for long hair that often needs extra moisture and nourishment. It gently cleanses without disturbing the scalp's natural lipid balance, which is important for healthy hair growth and strong hair. The shampoo has the same pH as the scalp and effectively removes dirt and excess oil without drying out or overstimulating sebum production.\u003c\/p\u003e \u003cp data-start=\"836\" data-end=\"963\"\u003eSuitable for all hair and skin types - including sensitive skin. Regular use will make your hair healthier, stronger and shinier.\u003c\/p\u003e \u003cp data-start=\"965\" data-end=\"1046\"\u003eAn ideal sample for those who want to experience true, natural, premium hair care.\u003c\/p\u003e","brand":"Mario Lorenzin 1975","offers":[{"title":"Default Title","offer_id":51483079082314,"sku":"BELLEZZA-T","price":17.5,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/3728\/4426\/files\/BELLEZZA_Tester.webp?v=1754550512"},{"product_id":"mario-lorenzin-1975-beard-shampoo-luksus-sample-5-ml","title":"Beard Shampoo, Respiro, Luxury Sample, 5 ml.","description":"\u003cp data-start=\"0\" data-end=\"207\"\u003e\u003cstrong\u003eBenefits of this product:\u003c\/strong\u003e\u003cbr data-start=\"33\" data-end=\"36\"\u003e- Cleanses beard and skin effectively without disturbing the pH balance.\u003cbr data-start=\"94\" data-end=\"97\"\u003e- Leaves the beard soft, clean and well-groomed.\u003cbr data-start=\"140\" data-end=\"143\"\u003e- Easy to use - just a few drops are enough.\u003cbr data-start=\"177\" data-end=\"180\"\u003e- Made in Italy 🇮🇹\u003c\/p\u003e \u003cp data-start=\"209\" data-end=\"487\"\u003eThis luxurious sample of Mario Lorenzin's beard shampoo is ideal for those who want to test an effective and gentle beard care before buying the full-size product. The shampoo is based on extracts from the radicchio plant, which is known for its cleansing and balancing properties.\u003c\/p\u003e \u003cp data-start=\"489\" data-end=\"758\"\u003eThe shampoo removes dirt, grease and accumulated products without drying out the skin or disturbing the natural pH balance. It doesn't foam up like a traditional shampoo, yet has a powerful cleansing action that leaves both beard and skin feeling fresh and comfortable.\u003c\/p\u003e \u003cp data-start=\"760\" data-end=\"911\"\u003eThe thin, fluid consistency makes it very easy to use. Just 5-10 drops are enough for a thorough wash, making this small sample extremely useful.\u003c\/p\u003e \u003cp data-start=\"913\" data-end=\"1041\"\u003eThe product contains no mineral oils, petrolatum or parabens and is suitable for all beard types - including sensitive skin.\u003c\/p\u003e \u003cp data-start=\"1043\" data-end=\"1295\"\u003e\u003cstrong\u003eUse as follows:\u003c\/strong\u003e\u003cbr data-start=\"1076\" data-end=\"1079\"\u003e- Apply lukewarm water to the face.\u003cbr data-start=\"1106\" data-end=\"1109\"\u003e- Apply the beard shampoo to the beard.\u003cbr data-start=\"1138\" data-end=\"1141\"\u003e- Massage gently while washing the entire beard.\u003cbr data-start=\"1187\" data-end=\"1190\"\u003e- Leave on for a few minutes and rinse thoroughly.\u003cbr data-start=\"1236\" data-end=\"1239\"\u003e- It is recommended to use the shampoo only once a day.\u003c\/p\u003e","brand":"Mario Lorenzin 1975","offers":[{"title":"Default Title","offer_id":51483080622410,"sku":"RESPIRO-T","price":25.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/3728\/4426\/files\/RESPIRO_Tester.webp?v=1754550512"},{"product_id":"mario-lorenzin-saet-med-skaegshampoo-og-skaegolie","title":"Mario Lorenzin Beard Wash \u0026 Beard Oil Set","description":"\u003cp data-end=\"347\" data-start=\"133\"\u003e\u003cstrong\u003eBenefits of this product:\u003c\/strong\u003e\u003cbr data-end=\"169\" data-start=\"166\"\u003e- Complete grooming kit for a healthy, well-groomed and fragrant beard.\u003cbr data-end=\"232\" data-start=\"229\"\u003e- Cleanses and moisturizes without drying out skin and follicles.\u003cbr data-end=\"283\" data-start=\"280\"\u003e- Vegan, natural and easy to use.\u003cbr data-end=\"320\" data-start=\"317\"\u003e- Made in Italy 🇮🇹\u003c\/p\u003e \u003cp data-end=\"635\" data-start=\"349\"\u003eThis set from Italian Mario Lorenzin 1975 is created for those who want a beautiful and well-groomed beard - without compromising on quality or ingredients. The set contains two carefully selected products that work in synergy to ensure cleanliness, nourishment and shine for both beard and skin.\u003c\/p\u003e \u003cp data-end=\"663\" data-start=\"637\"\u003e\u003cstrong\u003eThe kit contains the following 2 products:\u003c\/strong\u003e\u003c\/p\u003e \u003cp data-end=\"663\" data-start=\"637\"\u003e\u003cem\u003e1. Mario Lorenzin Beard Wash\u003c\/em\u003e\u003cbr data-end=\"701\" data-start=\"698\"\u003eA gentle and effective Beard Wash that cleanses deeply without disturbing the skin's natural balance. With extract from the radicchio plant, it removes dirt and excess oil while keeping the skin and hair moisturized and soft. The shampoo does not foam like a classic shampoo, but has a strong cleansing effect and leaves the beard fresh and comfortable.\u003c\/p\u003e \u003cp data-end=\"1449\" data-start=\"1056\"\u003e\u003cem\u003e2. Mario Lorenzin Beard Oil\u003c\/em\u003e\u003cbr data-end=\"1089\" data-start=\"1086\"\u003eA nourishing and fragrant beard oil rich in radicchio plant oil and argan oil. These ingredients provide essential vitamins, antioxidants and fatty acids that strengthen the hair roots, reduce itching and irritation and give the beard increased shine and moisture. The vegan formula penetrates the hair quickly without greasiness and leaves the beard healthy and well-groomed.\u003c\/p\u003e \u003cp data-end=\"1581\" data-start=\"1451\"\u003eThis set is ideal as a gift idea or as a complete grooming kit for yourself for an effective and luxurious beard care routine.\u003c\/p\u003e \u003cp data-end=\"1814\" data-start=\"1583\"\u003e\u003cstrong\u003eUse as follows:\u003c\/strong\u003e\u003cbr data-end=\"1619\" data-start=\"1616\"\u003e- Wash your beard with Beard Wash and rinse thoroughly.\u003cbr data-end=\"1669\" data-start=\"1666\"\u003e- Dry your beard lightly and then apply a few drops of Beard Oil to your beard.\u003cbr data-end=\"1740\" data-start=\"1737\"\u003e- Massage the oil in and finish with a beard brush for optimal distribution.\u003c\/p\u003e","brand":"Mario Lorenzin 1975","offers":[{"title":"Default Title","offer_id":61598310760778,"sku":"MARIO-SÆT1","price":305.5,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/3728\/4426\/files\/Mario_Lorenzin_1975_S__t_med_Sk__golie_og_Sk__gsha.webp?v=1754550874"},{"product_id":"proshave-skaegsaet-med-skaegboerste-fibre-og-mario-lorenzin-skaegolie","title":"Beard set with Beard Brush (Fibre) and Mario Lorenzin Beard Oil","description":"\u003cp\u003e\u003cb\u003eBenefits of this product:\u003c\/b\u003e\u003cbr\u003e- Effective beard care: Combines cleansing, grooming and styling in one set.\u003cbr\u003e- Natural and nourishing ingredients: Beard Oil with radicchio and argan oil.\u003cbr\u003e- Travel-friendly: Compact beard brush that's easy to take anywhere.\u003cbr\u003e- Made in Italy 🇮🇹 and Denmark 🇩🇰\u003cbr\u003e\u003cbr\u003eThis luxurious beard kit is made for those who want a healthy, well-groomed and stylish beard. Whether you're just starting out on your beard grooming journey or already have a regular routine, this set gives you the ideal tools to keep your beard looking great and in balance.\u003cbr\u003e\u003cbr\u003eThe set\u003cb\u003econtains the following 2 products:\u003c\/b\u003e\u003cbr\u003e1.\u003cem\u003eProshave Beard Brush, Fiber\u003c\/em\u003e\u003cbr\u003eThis compact and practical beard brush features vegan fibers that gently but effectively remove dirt, dust and styling product residue from your beard. The brush also helps to evenly distribute Beard Oil or Beard Balm while providing a gentle exfoliating effect that reduces dryness and itching. Perfect for daily use - both at home and on the go.\u003cbr\u003e\u003cbr\u003e2\u003cem\u003e. Mario Lorenzin Beard Oil, 50 ml.\u003c\/em\u003e\u003cbr\u003eA nourishing and fragrant beard oil based on radicchio plant oil - rich in vitamins and minerals that strengthen hair follicles and give your beard a healthy look. It's also enriched with argan oil, which adds moisture and shine and helps minimize irritation, itching and signs of aging. The result is a softer, more manageable and well-groomed beard - with an elegant and masculine scent.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eUse as follows:\u003c\/b\u003e\u003cbr\u003e- Brush the beard with the Proshave Beard Brush to remove impurities and loosen hairs.\u003cbr\u003e- Warm a few drops of Beard Oil in your hands and massage into damp or dry beard.\u003cbr\u003e- Use the brush again to ensure even distribution and a well-groomed result.\u003cbr\u003e\u003c\/p\u003e","brand":"Mario Lorenzin 1975","offers":[{"title":"Default Title","offer_id":61670833258826,"sku":"PSBKIT11","price":326.5,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/3728\/4426\/files\/DSC_8295.webp?v=1756215482"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/3728\/4426\/collections\/Mario_Lorenzin_1975_Beard_Shampoo__Respiro__50_ml.webp?v=1774256068","url":"https:\/\/www.proshave.com\/collections\/mario-lorenzin-1975.oembed","provider":"Proshave","version":"1.0","type":"link"}